{"id":17161,"date":"2021-12-08T13:23:39","date_gmt":"2021-12-08T12:23:39","guid":{"rendered":"https:\/\/klaster.it\/?p=17161"},"modified":"2021-12-08T13:24:50","modified_gmt":"2021-12-08T12:24:50","slug":"raport-soda-granularity-of-growth","status":"publish","type":"post","link":"https:\/\/klaster.it\/en\/2021\/12\/raport-soda-granularity-of-growth\/","title":{"rendered":"Raport SoDA Granularity of Growth"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.sodapl.com\/\">Software Development Association Poland<\/a> (SoDA)<\/strong> przeprowadzi\u0142a badanie maj\u0105ce na celu wskazanie, kt\u00f3re z <strong>narz\u0119dzi marketingowych<\/strong> sprawdzi\u0142y si\u0119 najlepiej w software house&#8217;ach podczas transformacji cyfrowej.<\/p>\n<p>Z raportu wynika, \u017ce inwestycje w marketing mia\u0142y realny wp\u0142yw na wzrost rentowno\u015bci oraz rozw\u00f3j firm z bran\u017cy software house.\u00a0 78% badanych respondent\u00f3w wskaza\u0142o, \u017ce skorzystali z nowych kana\u0142\u00f3w marketingu, z kt\u00f3rymi nie mieli wcze\u015bniej odczynienia. Najwi\u0119ksz\u0105 popularno\u015bci\u0105 w\u015br\u00f3d software house&#8217;\u00f3w cieszy\u0142 si\u0119 marketing inboundowy oraz media spo\u0142eczno\u015bciowe.<\/p>\n<p>Firmy \u015bwiadcz\u0105ce us\u0142ugi programistyczne odnotowa\u0142y r\u00f3wnie\u017c <strong>zwi\u0119kszony ruch na ich stronach internetowych<\/strong> (od 2019-08 do 2021-07, wej\u015bcia na stron\u0119 zwi\u0119kszy\u0142y si\u0119 o 112%).<\/p>\n<p><a href=\"https:\/\/biznes.newseria.pl\/biuro-prasowe\/it_i_technologie\/marketing-software,b1212426465\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-17162 alignleft\" src=\"https:\/\/klaster.it\/wp-content\/uploads\/2021\/12\/glownekonf_933671519w_580r_png_small-300x169.png\" alt=\"\" width=\"605\" height=\"341\" srcset=\"https:\/\/klaster.it\/wp-content\/uploads\/2021\/12\/glownekonf_933671519w_580r_png_small-300x169.png 300w, https:\/\/klaster.it\/wp-content\/uploads\/2021\/12\/glownekonf_933671519w_580r_png_small.png 580w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Link do artyku\u0142u <a href=\"https:\/\/biznes.newseria.pl\/biuro-prasowe\/it_i_technologie\/marketing-software,b1212426465\">TUTAJ\u00a0&gt;&gt;&gt;\u00a0<\/a><\/p>\n<p>Ca\u0142y raport SoDA Granularity of Growth <a href=\"https:\/\/klaster.it\/wp-content\/uploads\/2021\/12\/Raport-Granularity-of-Growth-2021.pdf\">TUTAJ &gt;&gt;&gt;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Software Development Association Poland (SoDA) przeprowadzi\u0142a badanie maj\u0105ce na celu wskazanie, kt\u00f3re z narz\u0119dzi marketingowych sprawdzi\u0142y si\u0119 najlepiej w software house&#8217;ach podczas transformacji cyfrowej. Z raportu wynika, \u017ce inwestycje w marketing mia\u0142y realny wp\u0142yw na wzrost rentowno\u015bci oraz rozw\u00f3j firm z bran\u017cy software house.\u00a0 78% badanych respondent\u00f3w wskaza\u0142o, \u017ce skorzystali z nowych kana\u0142\u00f3w marketingu, z&#8230;<\/p>\n","protected":false},"author":3,"featured_media":17162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raport SoDA Granularity of Growth - Klaster IT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/klaster.it\/en\/2021\/12\/raport-soda-granularity-of-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raport SoDA Granularity of Growth - Klaster IT\" \/>\n<meta property=\"og:description\" content=\"Software Development Association Poland (SoDA) przeprowadzi\u0142a badanie maj\u0105ce na celu wskazanie, kt\u00f3re z narz\u0119dzi marketingowych sprawdzi\u0142y si\u0119 najlepiej w software house&#8217;ach podczas transformacji cyfrowej. Z raportu wynika, \u017ce inwestycje w marketing mia\u0142y realny wp\u0142yw na wzrost rentowno\u015bci oraz rozw\u00f3j firm z bran\u017cy software house.\u00a0 78% badanych respondent\u00f3w wskaza\u0142o, \u017ce skorzystali z nowych kana\u0142\u00f3w marketingu, z...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/klaster.it\/en\/2021\/12\/raport-soda-granularity-of-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Klaster IT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KlasterICTPomorzeZachodnie\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-08T12:23:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-08T12:24:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/klaster.it\/wp-content\/uploads\/2021\/12\/glownekonf_933671519w_580r_png_small.png\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"326\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Magdalena \u0141awicka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magdalena \u0141awicka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/klaster.it\\\/en\\\/2021\\\/12\\\/raport-soda-granularity-of-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/klaster.it\\\/en\\\/2021\\\/12\\\/raport-soda-granularity-of-growth\\\/\"},\"author\":{\"name\":\"Magdalena \u0141awicka\",\"@id\":\"https:\\\/\\\/klaster.it\\\/#\\\/schema\\\/person\\\/f49bfe043fa87c7cffc9bf10464673dd\"},\"headline\":\"Raport SoDA Granularity of Growth\",\"datePublished\":\"2021-12-08T12:23:39+00:00\",\"dateModified\":\"2021-12-08T12:24:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/klaster.it\\\/en\\\/2021\\\/12\\\/raport-soda-granularity-of-growth\\\/\"},\"wordCount\":155,\"publisher\":{\"@id\":\"https:\\\/\\\/klaster.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/klaster.it\\\/en\\\/2021\\\/12\\\/raport-soda-granularity-of-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/klaster.it\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/glownekonf_933671519w_580r_png_small.png\",\"articleSection\":[\"Bez kategorii\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/klaster.it\\\/en\\\/2021\\\/12\\\/raport-soda-granularity-of-growth\\\/\",\"url\":\"https:\\\/\\\/klaster.it\\\/en\\\/2021\\\/12\\\/raport-soda-granularity-of-growth\\\/\",\"name\":\"Raport SoDA Granularity of Growth - 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