Creativity, Technology, and Collaboration – A Report from Our Team’s Participation in the T.A.B. Project.
Last week, Magdalena Ławicka, Monika Duszkiewicz, and our Cluster Expert Piotr Krężel from 24fps.pl, represented us during meetings held as part of the international T.A.B. project – Innovation Hubs for Tech, Art, and Business. The meetings took place from April 8–11 at Talent Garden in Vilnius, bringing together participants from across the Baltic Sea region for the Upskilling Course and Creative Sprint event.
This was already the third edition of such gatherings. Previous ones were held in Cannes and Karlskrona, focusing on artificial intelligence and virtual production in cinematography. This time, the emphasis was placed on skills development, co-creation, and regional innovation models.
The event gathered 40 participants, including representatives of Lithuanian governmental institutions such as the Ministry of the Economy and Innovation, the Ministry of Foreign Affairs, the VRM Project Management Agency, and local authorities from Rietavas. There was also a strong presence of international experts, including Danish artist René Holm, game and VR developer Vilius Petrauskas, virtual production specialist Leonardas Zilinskas, musician Vaidotas Valiukevičius from the band The Roop, and representatives of creative hubs such as Talent Garden Vilnius and LinkMen Factory.
The first day of the event began with workshops on soft skills and team building, led by Sofia Arvegård – a Swedish expert in leadership and group dynamics. Participants explored various techniques supporting engagement and effective collaboration, while Sofia emphasized the importance of organizational culture as a key element of successful teams.
Next came an XR session, led by Vilius Petrauskas and Justina Silinikaitė from Muona Studio, showcasing behind-the-scenes insights into working with augmented reality technology.
The day concluded with a screening of the film Pasaulių Sutvėrimas (Creation of Worlds), which used VR technology to bring the art of Mikalojus Konstantinas Čiurlionis to life, offering a new technological perspective on his work. It perfectly reflects the T.A.B. project’s core idea – combining art and technology to create new business and educational opportunities.
Dzień zakończył się projekcją filmu „Pasaulių Sutvėrimas” („Stworzenie światów”), który – przy użyciu VR – ożywił sztukę Mikalojusa Konstantinasa Čiurlionisa, prezentując jej nowe oblicze w technologicznej odsłonie. Było to doskonałe odzwierciedlenie idei projektu T.A.B., łączącej sztukę i technologię w celu tworzenia nowych możliwości biznesowych i edukacyjnych.
In the following days, participants were divided into four project teams, each developing proposals for innovative initiatives tailored to the Telšiai region, focusing on the municipality of Rietavas.
Magda and Monika worked in a team led by Vaidotas Valiukevičius, the lead singer of The Roop. Their concept, Creative Camp in Rietavas, envisions creating an international artist residency program based on local resources and collaboration with the community.
Meanwhile, Piotr Krężel contributed to the team Art Meets Innovation, which focused on designing a modern art exhibition that blends contemporary works with VR technology—a project inspired by René Holm’s art
The remaining groups developed the concepts for the Rietavas Innovation Hub – a regional coworking center for SMEs and startups – and Discovering Oginski Heritage – an interactive, VR/AR-based educational experience that brings the history and legacy of the Oginski family to life.
Each project addressed the real needs of local communities and demonstrated how technology and creativity can co-create the future of regional development. Our team’s involvement in these activities was inspiring and highly valuable, both in terms of knowledge exchange and the ongoing growth of our innovation-focused efforts.
As proud partners of the T.A.B. project, we were honored to represent our Cluster among an international group of experts and practitioners. Participating in this event was an inspiring experience and a chance to have a tangible impact on developing innovative collaboration models between the creative, tech, and public sectors.
It was an intense, creative, and significant time – full of new ideas, connections, and future directions.
We look forward to the next steps in the project’s development. Our sincere thanks go to everyone who participated in this truly inspiring event.
The event was financed by the T.A.B. Project (Interreg South Baltic).
