T.A.B - Innovation Hubs for Tech, Art and Business

The T.A.B project is focused on addressing the challenges faced by smaller regions in becoming competitive and attractive in today’s global market. The project will promote and stimulate a close collaboration between partners to lift competence, knowledge transfer, and new business collaboration that will help accelerate digital innovation in our regions. The approaches, competencies, and skills of Creative and Culture Industries (CCI’s) will be fundamental to the development of new value paradigms in different sectors. This impact is already widely observed in significant changes in the way both individuals and companies use technology and communicate with each other. Collaboration is essential to achieve shared goals and allow European regions to work together
addressing regional and sectoral challenges effectively in areas such as content driven digitalisation.

The main pilots in T.A.B project are Citizen dialogue and Cross-border Business. A description of them can be found below.

The T.A.B consortium has identified a need to create an international cross-sectoral platform, with the possibility to discuss across countries how to establish cooperation to help our regions to become more competitive in identifying trends and innovation at a very early stage. The challenge is also to help SMEs, as the South Baltic areas economy is reliant on expansion and innovation for small- and medium-sized enterprises.


The Blue Science Park – Lead Partner project has received about 2 mln euros to support knowledge transfer activities, gather expertise within project partners, and package them into tangible courses.

The project aims:

  • Cross-sectoral Innovation Tech & Culture,
  • Moving Pictures, Film/Media, Gaming/Music, VR/AI/XR, IP/BM,
  • Dual use Interactivity Metaverse.

The work of all the main partners and associated partners in the TAB project will focus primarily on the mutual exchange of experiences. Cooperation and dialogue will create solutions to connect technology, art and business.

Project activities will also focus on skill development opportunities and the creation of a training platform that will improve the competencies of project participants, in terms of innovation through knowledge transfer. Areas on which project activities will focus include:  Gaming, Film, Gaming, Ed-Tech and New Formats. Developing joint cross-border learning modalities that focus on digitalization and innovation towards SMEs and Creative and Cultural Industries (CCIs).

The grant comes from EU Interreg South Baltic.

The collaboration:

Blue Science Park, Campus Gräsvik 2, 37175 Karlskrona, Sweden
Email: marie.bjorck@bluesciencepark.se

Karlskrona Municipality, Bastionsgatan 6B, 371 32 Karlskrona, Sweden
Email: karlskrona.kommun@karlskrona.se

West Pomeranian ICT Cluster, Niemierzyńska 17a, 71-441 Szczecin, Poland
Email: magda.lawicka@klaster.it

Hyper Island ProgramHyper, Bastionsgatan 8, 371 32 Karlskrona, Sweden
Email: info@hyperisland.com

Rietavas Tourism and Business Information Centre (RTVIC), 5 Parko, LT-90311 Rietavas, Lithuania
Email: verslas@rietavovic.lt

Academy of Art, pl. Orła Białego 2, 70-562 Szczecin, Poland
Email: monika.klein@akademiasztuki.eu

Media Design, Ks. bpa Władysława Bandurskiego 96/23, 71-685 Szczecin, Poland
Email: kzarek@mediadizajn.pl

Hochschule Wismar, University of Applied Sciences: Technology, Business and DesignHSW, Philipp-Müller-Str. 14, 19/114, 23966 Wismar, Germany
Email: rektor@hs-wismar.de

Talent Garden, Danneskiold-Samsøes Allé 41, 1434 Copenhagen, Denmark
Email: vincent.bruin@talentgarden.com

main coordinator of the EU strategy for the South Baltic region

  • Roskilde University, Denmark
  • Talent Garden Vilnius, Lithuania
  • LEVELS AB Stockholm, Sweden
  • Berlin Business School of Innovation Berlin, Germany
  • City Council Wolin, Poland
  • Arts Dot Association, Karlskrona, Sweden
  • Blekinge Institute of Technology, Sweden
  • The Media Suite Innovation Lab, Swansea University, England
  • Hanseatic City of Wismar, Germany
  • Rietavas, Mazeikiai, Plunge and Telsiai Municiplities, Lithuania
  • Lindholmens Science Park, Göteborg, Sweden
  • Blekinge Business Incubator, Karlskrona, Sweden

Project partners:

Associated partners:


19 March 2024 Monika Duszkiewicz

Our Expert’s feedback about Cannes workshop

The Creative Design Sprint 2024 event, held at the Bastide Rouge w Cannes, is behind us. The meeting was part...

11 March 2024 Monika Duszkiewicz

Creative Design Sprint 2024 in Cannes (TAB project work)

Last week, Magdalena Ławicka and Monika Duszkiewicz, together with our Cluster Member Piotrem Krężel  from the company 24fps.pl, took part...

10 January 2024 Monika Duszkiewicz

[30-31.10, Sweden] Launching Project T.A.B – Visit to the Blue Science Park in Sweden

We are launching the activities of Project T-A-B (Innovation Hubs for Tech, Art, and Business)! The project leader is the...

Project T.A.B is part of the South Baltic Interreg program 2021-2027 – Program Measure 1.1 Digitalizing the region.

The South Baltic area’s economy relies on expansion and innovation for small- and medium-sized enterprises. The dominance of small enterprises determines their important role to the regional economy. The T.A.B project will contribute and stimulate cross-border cooperation in the above-mentioned area by allowing SMEs to enhance a collaborative culture further, sharing knowledge and undertaking collaborative activities within the area’s digitalization and innovation. The 3 different pilots that will be executed will highlight knew knowledge, strengthening cooperation and promote cross-border fertilisation by allowing SMEs and the Cultural and Creative Industry (CCI) to unleash their potential for technological transformation and internationalization.
The T.A.B project will establish networks in the South Baltic region between knowledge intensive services and research-intensive actors and exchange knowledge around innovation and digitalization. The objective in this project is to identify innovation and new business opportunities by creating models for a long-term exchange in the South Baltic Region. As the cultural sector mainly operates in form of non-profit associations and the business sector is organized in clusters within Science Parks or Business Centres. Our objective is to create a cross-border collaboration with meeting points that stimulate cross-sectoral collaboration in Tech, Art and Business.

The creative economy is not only one of the fastest growing sectors in the global economy, but also a highly transformative sector in terms of revenue generation, job creation and export earnings. In addition to economic benefits, it also generates merit for people centered value, sustainable urban development, creative and cultural development, and contribute to the 2030 Agenda.

The work packages for Project T.A.B are:

This pilot aims to identify innovation and new business opportunities for both Tech Companies and Creative
and Cultural Industries in the South Baltic Region. By creating and testing models for cross-border
collaboration between the cultural sector, primarily composed of non-profit associations, and SME ́s
organized in clusters within Science Parks or Business Centers we aim to establish meeting points that
stimulate cross-sectoral collaboration and innovation.
To achieve this, we will explore digitalization and innovation in a Citizen Dialogue: Using Creative Industries in
a brokerage position to enable digitalization and design a Citizen Dialogue experience that connects
innovation with our cultural heritage. This experience will take place in the public spaces of three cities, and
will involve a process of research, conception, design, and production that engages different target groups.
The Citizen Dialogue will address advanced ideas about how companies and people will relate and behave in
“phygital” environments, exploring topics such as new hybrid products, the changing concept of beauty and
utility, the sustainability of a phygital ecosystem, and how human identity may change in a virtual word.

New Formats: Exploring new formats for leadership, business models and look in to how we can collaborate and accelerate areas for content driven digitalization. The activity in this pilot aims to identify processes for cross-sectoral innovation, how it needs to bestructured, how to lift a business idea, how to scale-up initiatives cross-border and how to create a cross-border strategy to help the involved target groups to cross fertilize and develop their ideas and skills international.

The project aims to explore the value of creating cross-border Innovation Hubs in the South Baltic Region. Innovation Hubs are organizations that support businesses by speeding up the development and uptake of digital innovations, and provide these services close to end-users. They maintain working relationships with various actors to form a “one-stop-shop” where companies, particularly SMEs, start-ups, and mid-caps, can access technology-testing, financing advice, market intelligence, and networking opportunities. By identifying different actors and steps in the innovation process, both regionally and cross-border, we aim to create strategic partnerships that will assist SMEs with accelerating processes and accessing funding. 
Our focus in the project is to work with Creative and Cultural Industries and using emerging technologies such as AI, AR, XR to find innovation and new business models.