On April 3, 2025, a training session titled “New Trends in Google Algorithms and the Future of SEO” was held in collaboration with General Informatics. The session was led by two experienced SEO practitioners, Radosław Zacha and Michał Olejarski, who assist businesses in improving their visibility in Google search results daily.
Thanks to this training, participants gained the latest knowledge about changes in Google’s algorithms, current SEO trends, and tools that support the analysis of websites in terms of search engines.
The session began with a brief history of SEO and key algorithm changes, including details about updates such as the Helpful Content Update and Core Web Vitals, which significantly impact page rankings in search engines. Participants also learned about upcoming SEO changes in the coming months and years.
Next, we discussed external factors influencing website positions and technical issues that are key to better indexing and achieving high positions in the Top 10 search results.
During the training, common SEO mistakes were addressed, such as failure to adapt content for users, technical issues (e.g., crawl budget, incorrect redirects), and lack of optimization for Core Web Vitals.
Participants became familiar with key SEO tools like Ahrefs, Senuto, and Semrush and learned how to use them in practice to improve visibility on Google.
The training turned out to be an extremely interesting event. The room was full to capacity, highlighting the great interest in the topic. Participants actively asked questions, and the speakers provided quick and accurate tips. Although time did not allow for covering all the topics, our experts are planning another session soon—this time in a workshop format—to dive even deeper into the SEO topic.
We would like to sincerely thank all participants for their presence and engagement. We hope that the knowledge gained will help them further develop their SEO efforts.
Visit the speaker’s website for more information: General Informatics. If you have additional questions or wish to explore the topic further, feel free to reach out to them directly—they will surely be happy to share their knowledge and experience.
