T.A.B

Project T.A.B is part of the South Baltic Interreg program 2021-2027 – Program Measure 1.1 Digitalizing the region.

The South Baltic area’s economy relies on expansion and innovation for small- and medium-sized enterprises. The dominance of small enterprises determines their important role to the regional economy. The T.A.B project will contribute and stimulate cross-border cooperation in the above-mentioned area by allowing SMEs to enhance a collaborative culture further, sharing knowledge and undertaking collaborative activities within the area’s digitalization and innovation. The 3 different pilots that will be executed will highlight knew knowledge, strengthening cooperation and promote cross-border fertilisation by allowing SMEs and the Cultural and Creative Industry (CCI) to unleash their potential for technological transformation and internationalization.
The T.A.B project will establish networks in the South Baltic region between knowledge intensive services and research-intensive actors and exchange knowledge around innovation and digitalization. The objective in this project is to identify innovation and new business opportunities by creating models for a long-term exchange in the South Baltic Region. As the cultural sector mainly operates in form of non-profit associations and the business sector is organized in clusters within Science Parks or Business Centres. Our objective is to create a cross-border collaboration with meeting points that stimulate cross-sectoral collaboration in Tech, Art and Business.

The creative economy is not only one of the fastest growing sectors in the global economy, but also a highly transformative sector in terms of revenue generation, job creation and export earnings. In addition to economic benefits, it also generates merit for people centered value, sustainable urban development, creative and cultural development, and contribute to the 2030 Agenda.

The work packages for Project T.A.B are:

This pilot aims to identify innovation and new business opportunities for both Tech Companies and Creative
and Cultural Industries in the South Baltic Region. By creating and testing models for cross-border
collaboration between the cultural sector, primarily composed of non-profit associations, and SME ́s
organized in clusters within Science Parks or Business Centers we aim to establish meeting points that
stimulate cross-sectoral collaboration and innovation.
To achieve this, we will explore digitalization and innovation in a Citizen Dialogue: Using Creative Industries in
a brokerage position to enable digitalization and design a Citizen Dialogue experience that connects
innovation with our cultural heritage. This experience will take place in the public spaces of three cities, and
will involve a process of research, conception, design, and production that engages different target groups.
The Citizen Dialogue will address advanced ideas about how companies and people will relate and behave in
“phygital” environments, exploring topics such as new hybrid products, the changing concept of beauty and
utility, the sustainability of a phygital ecosystem, and how human identity may change in a virtual word.

New Formats: Exploring new formats for leadership, business models and look in to how we can collaborate and accelerate areas for content driven digitalization. The activity in this pilot aims to identify processes for cross-sectoral innovation, how it needs to bestructured, how to lift a business idea, how to scale-up initiatives cross-border and how to create a cross-border strategy to help the involved target groups to cross fertilize and develop their ideas and skills international.

The project aims to explore the value of creating cross-border Innovation Hubs in the South Baltic Region. Innovation Hubs are organizations that support businesses by speeding up the development and uptake of digital innovations, and provide these services close to end-users. They maintain working relationships with various actors to form a “one-stop-shop” where companies, particularly SMEs, start-ups, and mid-caps, can access technology-testing, financing advice, market intelligence, and networking opportunities. By identifying different actors and steps in the innovation process, both regionally and cross-border, we aim to create strategic partnerships that will assist SMEs with accelerating processes and accessing funding. 
Our focus in the project is to work with Creative and Cultural Industries and using emerging technologies such as AI, AR, XR to find innovation and new business models.