We invite you to participate in an online workshop where Hubert Dyba, an expert in the Human Centered Design method, will teach us how to design a user-oriented service.

During the workshop, we will jointly design cross-border services, putting the client / recipient at the center of activities.

Workshop objectives:

  • gaining knowledge by participants about the methods of creating new products and services,
  • acquiring the practical ability to use the learned methods and tools,
  • developing assumptions / the first version of the new cross-border service responding to the identified regional challenges.

When: 19.05.2021, g. 9.00-16.00

How: Online (Zoom platform)

WHO WE INVITE: The meeting is intended for enterprises, organizations supporting and supporting the development of modern technologies, i.e. enterprises operating in the IT industry, institutional business facilities and institutions associating employers – an alternative in the area of: Mecklenburg – Pomorze Przednie / Brandenburg / Poland.


– The participation registration form will be active until: 17 May 2021
– The number of places is very limited
– Participation in the workshop is possible only for people who register via the registration form and belong to the target group (see section: WHO WE INVITE)
– The link to the meeting at the workshop will be sent to the e-mail address provided in the registration form a few days before the event
– Participation in the workshop is free of charge
– The online meeting will be recorded


An online workshop aimed at learning the collaborative design of cross-border services

1. Introduction to creating new products and services in the Human Centered Design methodology – 2 hours
– the essence of user-oriented design,
– process elements,
– tools used,
– case study analysis.

2. Break – 15 minutes

3. Workshop part – designing a new cross-border service – 1.5 hour
– mapping of design possibilities,
– identification of known problems, challenges, opportunities,
– empathising – analysis of the needs of service recipients,
– defining – defining the framework and clarifying the design challenge.

4. Break – 15 minutes

5. Workshop part – designing a new cross-border service (continued) – 2 hours
– ideation – applying methods of generating ideas for solving a given problem,
– prototyping – developing a quick prototype using online tools,
– testing – presentation of the developed prototype in order to obtain feedback.

6. Summary and conclusion – 30 minutes


Hubert DybaA trainer and innovation consultant. He gained experience as a specialist at the Regional Innovation Centre for Technology Transfer at West Pomeranian University of Technology (ZUT) in Szczecin, then as the Director of the Creative Industries Centre at the Szczecin Art Academy.

He conducts research in the field of innovative business models. He is an Expert of the European Commission in the field of Human Centered Design. He is a facilitator of the CSI: Lab method – Designers of Innovation, Polish Development Fund (PFR). With his knowledge, he also supported initiatives such as Samsung LABO, Climate KIC, MIT Enterprise Forum, Startup Weekend.

He regularly cooperates with the Polish Agency for Enterprise Development (PARP), National Contact Point (KPK), Polish universities, and mature companies and start-ups in the field of innovation and building business models. As a scholarship holder of the Ministry of Science and Higher Education, as part of the Top 500 Innovators programme, he acquired knowledge about innovation and design thinking at the Stanford University in the USA.

He has professional experience in an international environment. He is a long-time staff member of the Enterprise Europe Network project, the aim of which is to strengthen cross-border cooperation between companies. He is a member of the team awarded with the Enterprise Europe Network Best Practices Award for the development and implementation of a new service based on the Human Centred Design methodology. Being commissioned by the European Commission, he carried out a project to develop a new IT tool for an international project engaging three thousand consultants across Europe. He has experience in conducting international workshops, including for the European Commission and universities, both on-site and online.




The project is partnered by WITENO GmbH (Science and Technology Park, Greifswald) with a network of contacts to representatives of various organizations and institutions on the German side. Our partner undertakes many initiatives aimed at socio-economic development in the region.


Details regarding the project and schedule of the events are available at the website: https://klaster.it/en/cross-border-cooperation/

The project is co-financed by the European Union from the European Regional Development Fund and the state budget (Small Project Fund within Interreg VA Mecklenburg – Vorpommern/ Brandenburg / Poland in the Pomerania Euroregion).